Hats off to innocent’s Big Knit

When an email from the lovely people at innocent popped into my inbox asking if I’d like to design my own little woolly hat for their Big Knit campaign this year, I jumped at the chance!

So what’s the Big Knit all about? Every November innocent’s Big Knit raises loads of money to help keep old people warm in winter by popping little woolly hats on top of innocent smoothie bottles. For every behatted bottle sold, 25p is donated to Age UK. Since its launch in 2003, the campaign has raised nearly £1million.

I got to join some pretty cool people who’ve designed hats – Sienna Miller, Anya Hindmarch, Sir Paul Smith and Betsey Johnson have all taken part over the years.

Those of you who read my blog (and have hopefully been over to check out my new blog focusing on family-friendly interiors, Growing Spaces) will know that homes and interiors is my thing. I’ve worked on homes magazines for over 10 years, and it’s still the biggest passion in my life (after family, of course). So I went through a number of different ideas for my hat design, but they all came back to a simple house picture, similar to the one I’ve used on the Growing Spaces header. I sent my design off to innocent who passed it to their knitters and it was an exciting day when my big and little hat popped through the letterbox.

So what can you do?
- Buy yourself a behatted drink to make your initial 25p donation to Age UK.
- Head over to innocent’s facebook page to play the Big Knit hat tag game. Position your little knitted hat over a person, pet, landmark or object in the distance to comical effect! My first two entries featuring my helpful models are above, and innocent will donate 10p to Age UK for every picture you upload.

innocent thought you might like to win the big version of my knitted hat! I’m doubtful, but if you would like the hat to be yours, leave me a comment below. If there are any takers (!) I’ll pick a winner on the 1 December.

4 comments to Hats off to innocent’s Big Knit

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